A guide to the perfect subscription box

There are hundreds of UK-based subscriptions and boxes to choose from – all from the comfort of your sofa.

With that amount of choice it can make finding the right product feel like seeking out the proverbial needle in a haystack. We are on a mission to change this at WhatSub!

Here are some helpful tips for choosing the perfect subscription box for you:

Subscription boxes.... what are they?

Where do we start with this question.  If you have heard of subscription boxes then you have probably already subscribed to something, either for fun, as a present or to replace something you would normally buy on your weekly shop. However, you may not have even realised you are a box subscriber of sorts….. do you get your milk delivered or do you have food or recipe boxes delivered?  1 in 4 of us are signed up to a subscription box. Food has become so popular almost 45% of the UK population subscribe to one of the food services; 30% have even tried a shaving product.  There is a subscription box for almost everything. You can even subscribe to a vegan-friendly witch subscription box… spooky! 

Here are some of the most popular categories:

Beauty Boxes

Beauty Boxes

Beauty boxes are one of the most popular out there with each box full of bundles of joy!



Food, treats and toys…. everything you need to keep your pet healthy and happy.

Food and Drink

Food & Drink

From recipes to the weekly shop & coffee to hot chocolate, there are so many options to choose from.



A cheeky red, a cocktail evening or sipping your G&T in the garden, options for everyone (over 18 of course!)

Why choose a subscription box?

So why a subscription box? Why don’t you just go to the shop and get it?  We have been asked that before when subscribing to socks, gin & razors. There is not just one answer… we could go on & on!  The surprise, the anticipation, the time it saves, the quality.  You also don’t just buy for yourself of course. We’ve given boxes as gifts, from one off purchases to short or long-term subscriptions.  There’s something for your partner – Gin, food boxes and flowers.  Or perhaps your parents -a monthly sock or candle subscription is a welcoming treat.  And for children, activity boxes keep them busy for hours.   The list goes on and the number of options you have is never-ending.  

Choosing a subscription box for a gift is great fun and the recipient will thank you for it.  Choosing a subscription box to fit your lifestyle or habits can make life so much easier.  And in some case, you’re buying from a UK-based small businesses, each box made with love from the supplier. 

And finally, remember you don’t need a mask to order online!

Decide how often you want to receive the box

This is where you are in control.  You can choose from weekly, monthly or quarterly. And some of the boxes you choose the frequency, with the option to put it on hold and start again when needed.  It’s that easy you can be in total control. 

Decide on your price point

Subscription boxes start from only a few £ per month and can go up to £00’s. Most companies also offer varied prices for different boxes so you can always find one that fits your budget.   


Subscription box services are a great way to get the most from your favourite brands.  Long gone are the days when the postman used to post something exciting through the letterbox… it’s normally just a flyer now for new windows! 

Subscription boxes are a game changer not only for you but for loved ones and friends.  Food, beauty and flowers are the most common ones you might have heard about but there is so much more on offer.  Your pet will thank you for the scrumptious food and treats.  Your feet will feel wonderful with the most comfortable new socks.  The house will be scented with the loveliest of candles.  Shh… what’s that? The sound of silence as your children are making their way through an activity box. 

We could go on and on, but don’t just take our word for it.  Here at WhatSub we are adding new boxes all the time and will not be satisfied until you have all the choices at your fingertips for your next box.   

We have fallen in love with subscription boxes and we truly hope you do too.  

A guide to subscription boxes – The WhatSub team

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